# Shotto

> Shotto (https://www.shottoai.com) makes short vertical ad videos in Hebrew for Israeli small businesses: AI presenter videos written from a 2-line brief, illustrated comic videos with a Hebrew voice-over, ad images with Hebrew text, and automatic editing (captions, music, zooms) of the business's own footage. The product and its output are Hebrew; agent docs are English.

AI agents can use Shotto through a remote MCP server or a REST API with the user's API key. Every paid action spends the user's credits: always state the cost and get explicit confirmation, show the generated script and get approval before filming, and never retry a paid call.

## Agent docs

- [Agent Skill (SKILL.md)](https://www.shottoai.com/skills/shotto/SKILL.md): flows, hard rules, credit costs, brief writing
- [Skill reference](https://www.shottoai.com/skills/shotto/reference.md): fields, statuses, errors, curl examples
- [Skill zip](https://www.shottoai.com/skills/shotto.zip): drop into ~/.claude/skills/
- [Full text for LLMs](https://www.shottoai.com/llms-full.txt)
- [Developers page (Hebrew)](https://www.shottoai.com/developers): MCP install for Claude Code, Codex, Cursor; REST docs

## Endpoints

- MCP server: https://www.shottoai.com/mcp (Streamable HTTP, `Authorization: Bearer sk_shotto_…`)
- REST API: https://www.shottoai.com/api/v1 (same header; documented at /developers)
- API keys: https://www.shottoai.com/settings/api

## Credit costs

- Presenter video: 1 credit per second at regular quality (10 s = 10, 20 s = 20, 30 s = 30); HD quality 2 credits per second (20 / 40 / 60)
- Comic video (no presenter): 0.4 credit per second (4 / 8 / 12)
- Ad image: 3 credits (website)
- Editing the user's footage: first 60 seconds free, then 10 credits per minute
- Typical time after script approval: about 5 / 7 / 9 minutes for a 10 / 20 / 30 s video; an edit about 2 minutes + 1 per minute of footage
- Free 10-second teaser once per phone number and a ₪5 first full video, on the website
- Credits are bought on the website: monthly subscriptions (from ₪98) and credit packs

## Website

- [Home](https://www.shottoai.com)
- [Terms](https://www.shottoai.com/ugc/terms)